NC Headshot Studio's Headshot & Business Portrait Difference
Once upon a time, a headshot was a traditional portrait
....used for marketing yourself as an actor or business person. And then the digital revolution hit. And, headshots devolved into a candid snap shot, taken with very little thought to light, background, expression etc.
It got thrown up on facebook, linkedin, myspace, twitter etc, without a thought of who might be looking at it or what it says about you. And, it became a sloppy, amateur marketing tool that was right up there, in terms of usefulness, as a driver's license photo.
Along came the Business Portrait.
A direct reaction to the vacation snap shots that are permeating the online profiles, business portraits are in demand by CEOs, Actors, and other people who are concerned about how their image is perceived by their target audience.
The biggest difference between the “modern headshot” and a "business portrait" is philosophical. Every part of the business portrait, from the light, composition, clothing, makeup, jewelry, background, expression, etc, is a conscious decision, on the part of the photographer and the subject, to create an image designed to stand out. The image that is created, is designed that way specifically because it will help your audience accept you as their choice.
Business portraits are about marketing, branding and the business of your industry. Corporate Headshots are about the person and the brand of the individual.
They are a visual representation of your competence and reputation.
So, if you call us and ask about “headshots” for you or your company, don’t be surprised if we prob you for more understand to gain a better insight into your actual needs of the photography session.
NC Headshot Studio is a premiere headshot, business portrait, and commercial photography studio located in Durham, North Carolina. We serve Durham, Raleigh, and the Chapel Hill areas. You can see more of his work at http://www.NCHeadShot.com
