A Business Portrait or a Headshot ? Which is the Right Choice for You ?

You might be an actor, a plumber, an artist, a CEO of a Fortune 500 company, a salesperson, musician or physician and you need of a new picture for your professional use.

Do you need a business portrait or a headshot?

To answer that I'd like to tell you one of the most important pieces of advice I've ever received and it's the foundation of why virtually every successful business is successful. No matter if you are an actor or doctor or baker you are an artist. What you do for a living is your art/skill/craft/vocation - call it what you will - this is your passion - it's your art. If you focus only on your art you may love doing it, but you are on a course to fail. If on the only hand you say "I own a business ... and it just happens to be a deli, or a doctor's office or creating art" you realize that you must balance the books, do marketing to get clients, dream up new ideas so that you will continue to be able to do what you love to do.

Anyway, that's where I start my thinking when someone comes in for a headshot - how is your business structured and what type of picture will best help you achieve your business goals.

The Business portrait and the headshot - The Difference

First lets look at both, how they are the same and how they differ.

Both types of images need to get the feeling that you want to get from whomever seeing the picture. Are you welcoming, commanding, solid, sincere, in charge, affluent, competent, stunning, handsome, friendly, "the buck stops here",?

The Business Portrait - formal dress, professional pose, elegant props, lit with some drama and has rich colors. This is the type of image you might see in the lobby of a hotel or on the board of directors page of a company's website.

The Headshot - To be candid, it'a a product shot and you're the product. You'll typically smile or (in the case of an actor) be in character, but the look is fairly generic and welcoming. But I suggest the headshot even for the executive so they will something less formal, maybe for a company seminar they are hosting or blog post.

And then there is the headshot which is purely for commercial use; such as a print ad, website or brochure. These are very fun and bright.

Both the business portrait and the headshot can be critical parts of every company's business marketing plan. Just a nice picture of the person without finding out what the person wants the image to convey is not enough. Today many potential clients are surfing the net and choosing their vendors on the strength of an image.

So think about how the images will be used to help you reach your business goals and you will know what types of pictures you need.

NC Headshot Studio is a premiere headshot, business portrait, and commercial photography studio located in Durham, North Carolina. We serve Durham, Raleigh, and the Chapel Hill areas. You can see more of his work at http://www.NCHeadShot.com

NC Headshot Studio's Business Portraits

In business, an image can be the difference between making the sale and missing the opportunity. High-quality, professional business portraits and professional headshots capture the attention of your clients by adding instant personality to marketing materials, public relations efforts, social media and more.

About NC Headshot Studio's Business Portraits & Corporate Headshots

NC Headshot Studio provides you and your business with professional quality, business photos that bring your image and brand into focus. With next day, high res digital delivery and Raleigh and Durham Locations to serve you, NC Headshot Studio is the perfect solution for your business photography needs.

Individual Headshots: Our photographers are ready to serve you today! Simply click here to schedule your session.

Corporate Headshots: Do you have a company or team in need of a consistent photographic look and feel? Email b ookings@NCHeadShot.com to learn more about our corporate program.

Using Business Portraits & Corporate Headshots

Business photography can help establish trust with your customers while achieving greater brand awareness. Examples of effectively using business photography include:

Marketing, Advertising and Publicity
Enhance your outreach efforts by adding a personal touch to marketing, advertising and public relations campaigns with high-quality business photos that reflect the unique image and personality of your company.

Corporate Websites, Intranets, Business Cards & More
Your website is an ideal place to add a personable touch, as it’s where initial contact with potential clients often occurs.

Corporate Communications & Investor Relations
Adding professional business photos to annual reports, investor dossiers, executive presentations, newsletters and more reinforces your company's image and helps create tighter relationships among clients, investors and other stakeholders.

Social Networking
Utilizing resources such as Facebook, Twitter, LinkedIn and other social networking sites, offer different ways to stay in contact with your customers. Personalize the experience with high-quality business photos, which reinforce your image and help customers identify with your brand.

Email Confirmation
For service-related companies, making your customers feel confident, comfortable and self-assured is paramount, especially when entrance to a customer's home is required. Build trust by including a professional business photo in your emails, letting customers see exactly who will be making their service call.

Employee Recognition
Make lasting impressions by recognizing employees with awards, personalized with their professional business photo!

S chedule your session today! If you are interested in retainers or pre-paid business certificates for your company or team, email bookings@NCHeadShot.com.

A Business Portrait or a Headshot, Which is the Right Choice for You? | Durham | Raleigh | Chapel Hill